Ever wondered why your website visitors aren’t showing any interest in your forms? Of course, you have!
There is a range of possible reasons that are stopping your visitors from understanding the features and benefits of your services, but a big reason is often the quality of your landing page. To help your visitors quickly understand why your products or services are the solutions for them, it’s essential that you have quality landing pages. Good landing pages are a combination of minimalist designs and subtle calls to action that aim to optimize visitor interaction.
At this point, it is important to consider the steps that go into building a landing page to help you gain a large email list. An effective email marketing strategy is also important, but won’t be discussed here.
Step #1: Determining the purpose of your landing page
The fundamental first step of any page building process is to determine the design and functionality requirements of your website. The goals of your landing pages may include:
Building Brand Awareness: If you need to draw a lot of traffic to your website, then you can build landing pages to share on social media to drive traffic organically.
Building Online Communities: If your brand already has a reputation but you’re struggling to interact with your clients, your landing page can encourage more social interactions.
Lead Generation: One of the main objectives for building landing pages is to collect visitor information through contact forms. This helps you build a strong database of potential leads.
#Step 2: Deciding the right technique
A great landing page needs to be engineered with the right combination of functionality, ease of use and stunning design. Landing page builders need to have an intuitive visual website editor, well-designed templates and options to choose from that feature integration options, third-party analytics and marketing tools.
The pages also need to be responsive across all devices such as desktops, laptops, smartphones, and tablets. Since your visitors are going to access your landing pages through various devices, it is important that these landing pages are adaptive on all platforms and come with reliable hosting and SSL certificates. It’s also essential that website backups and landing page data are stored regularly into the cloud.
There are many builders that provide services at really low prices, but if you scratch the surface of it, you’d realize that cheaper services represent limited bandwidth storage or lacking of necessary security functions. More expensive page builders often end up being cost-effective in the long run.
#Step 3: Choosing the right design and URL
Visitors take about 2.6 seconds to get the first impression of your landing page. If your landing page takes longer than three seconds, a visitor is likely to bounce. You need no-nonsense designs that direct users towards product or service but aren’t distracting from any content.Things you need to pay attention to are:
- Call-to-action (CTA)
- Quality of Design
- Domain Relevance
- Landing page design sections
- Layout logic
- Live Chat
If you have been looking for inspiration online you’d notice that minimalism has been one of the most popular themes for landing page designs, everywhere from Apple to small-scale businesses.
Few people realize that there are a lot of things at stake when it comes to choosing the right domain name. Not only does it help in building brand visibility and credibility, but it also is crucial for search engine ranking. When creating a landing page, you need to choose the domain accordingly. For local services, you can choose a country-specific domain like .us, .ca, etc.
Also, if you already have a domain name of your website pre-registered you can also make the landing page its subdirectory (example.com/name) or subdomain (name.example.com). Now, with a custom domain, Google will view your website as a serious player who wants to build their online brand presence, so you need to double-check on domain names as well as look for companies with similar domain names before buying.
Step #4: Adding engaging content
Once your consumers are on your website, it is important for you to know what actually gains attention. According to an eye-tracking study from the Nielsen Norman Groups, it was found that people mainly ignore stock images, while 23% of consumers contacted a local business that had an image attached to their listings. Users like content with human faces in it, but bounce from stock images, so what can you do?
Well, in 2019, engaging content is content that allows the user to interact with it and feel like they’re a part of it. Contests, memes, hashtags anything where users can produce their own content as part of your campaign is really important. Having something on a landing page that gives them the opportunity to be creative can be a huge gateway into your conversion pipeline.
Step #5: Finish your meta title and meta description
Every piece of optimization counts! You need to understand what the most meaningful meta title and description for your landing page are with an extensive keyword search. Once you’ve identified your main keyword, you just need to use it organically throughout. The keyword structure in meta-titles should be:
Primary Keyword – Secondary Keyword | Brand Name
Outsourcing Your Landing Pages
If you don’t have the time to create a quality landing page or the entire website, there are plenty of development companies that will do it. A recommended choice that has gained global trust is CodeClouds. They provide round-the-clock support and have an abundant design portfolio. If looking to hire landing page development experts, they’re a great choice.
To Sum Things Up:
Once you’ve sorted your purpose, technique, design, URL, lead generation form and SEO title, you only need to implement relevant and engaging content. If you want to build a landing page from scratch and want to learn basic or advanced design and coding skills, read this article discussing 5 of the best YouTube channels for developers.