Creating an album is just half the battle, it has to be marketed. While many artists will focus on the statistics and demographics, they may not pay as much attention to their album cover design. Failure to have a great cover can hinder even the best of marketing ideas, which is why it is essential to enlist help if necessary. There are many freelance professionals and companies that specialize in creating covers that will increase sales. While this type of service is not free, it is an important investment that can actually increase sales. Also, there are many different pricing plans and packages available, so it does not have to be insanely expensive. Those who have taken the time to make a great album should ensure the same amount of work and professionalism goes into creating the right cover for their product.