A social media marketing plan is a list of the actions you plan to take on social channels in order to achieve your marketing goals. The plan should be as specific as possible so that you know exactly what you have to do at each phase of execution.

Try to keep the following in mind:

• Align your marketing goals to your business objectives

• Conduct thorough research on your audience so that you know what problem they are trying to solve when looking for your product or service: this will help you target your content effectively

• Analyze your competition so that you can learn from what they are doing: this will give you valuable pointers on what it working in your space

• Conduct a social media audit and use analytics as much as possible to see where you achieved your best results