Many managers are already overworked and have a lot on the table. Necessary trainings may take the backseat to other projects. However, this can hurt a business. This is why so many organizations are choosing to purchase customer service training material. These materials cover many of the issues representatives and employees will face, teaching them how to effectively deal with them. There are many types of programs available. This means finding something that is specific to a particular industry or department is simple. Material may also be modified to fit the individual needs. There are various modalities available. This can include both written and online materials that do not necessarily need to be taught by an instructor. Regardless the size of a business, customer service plays a significant role in success or failure and professional training is an important investment.