Editorial Model is one of the many types of models employed by commercial and print media companies worldwide. It is a type of model where the commercial has been designed around an in-store or website template that is already created and branded with the model’s image, likeness, and other key attributes. It is an opportunity not unlike regular Modeling but is one that is rarely taken.
Editorial models are mainly used for commercials and print media campaigns. These firms will send their models to local modeling shows and areas to display their best attributes for potential clients to view. The model then receives regular training on how to be better at their job to attract more work from these companies. There are generally two kinds of editorial models; those hired solely to wear commercial clothing or those who are signed up as freelance models who are given work based on contracts. With the increasing number of people who are becoming involved in commercial Modeling, there are more spots available for editorial models.