A lead generation strategy consists of various strategies that attract curious, qualified prospects and convert them to actual leads. A lead is simply a prospective client interested in your company by taking any relevant action. For example, he has indicated that he might be open to doing business with you or shared his contact details with you. Once you have this information about the lead, you can offer him a product or service or make a referral commission.

You will find many effective lead generation strategies using which you can get leads for your company. One such method is by using image sourcing. This method involves gathering information about your target market by gathering demographic and behavioral data, from which you can build an image of that market based on your understanding. The lead generation tools used for image sourcing are web directories, online survey tools, market research tools, and customer relationship management (CRM) systems.