Effective Press Release Tips

Each day, newspapers and TV stations are inundated with press releases, and it’s important for yours to stand out. These press release tips can help yours grab the attention of a news editor. A good headline is a must, as is an opening paragraph that comes straight to the point, and keeping your release to one page if possible is recommended. Make sure you include all the relevant facts and figures, although at the same time your press release should be interesting to read. Quotes from people in authority or an expert in the field add that all important human element and can also make the provided information more meaningful and legitimate. Always include any contact information as you should assume that your press release is doing its job and the recipient wants more information. And of course, flawless grammar and fact checking are both essential.