Email is a great way to attract new customers and continue providing valuable information to your current customers. If you’re looking for a full service email marketing agency, make sure they can do these three things: understand your business, create written content that informs, and provides metrics that allow you to see the results of your email campaigns.

You don’t want to work with a company that doesn’t understand what you do. Make sure they’re clear on who you are, who you’re trying to reach, and why. Then, take a look at the type of content they’ll provide. You want to sell yourself and your company, but you also want to educate. Get the voice right and always include a call to action. Finally, how will you measure your results? Make sure you know how the data will be tracked so you’ll know if any adjustments need to be made.