The best keynote speakers are those who are both knowledgeable and engaging. A keynote speaker who has both elements ensures that those in attendance will not get bored as they garner real knowledge and shared experience they can benefit from. Instead, they will be inspired. As such, it is important to do your research when seeking out a speaker for your event. Some things to consider:
1. What your event is about (i.e. your subject matter)
2. The characteristics and features of those in your target audience (what they like, don’t like, how they are likely to respond to different presentation styles, etc.)
3. The personality or presentation style and experience of any speaker you are considering. These elements of your keynote speaker need to match well with the expectations of your audience segment, as well as the topic and focus of your event.