Business Networking is an economic activity by which entrepreneurs and business people meet to identify, develop, and explore business opportunities. Businesses exchange information about their products and services and seek new partners for future ventures—as with other forms of economic activity, networking in the business world can be very profitable. Entrepreneurs can meet other like-minded entrepreneurs and build business relationships that will benefit both parties. Business Networking and Marketing provide excellent exposure to small business owners, with a minimum amount of capital investment; develops internal management skills, and introduce business owners to marketing consultants, distributors, suppliers, and customers.
Business people can determine if a product, service, or investment is worth pursuing through business networking. The network established allows interested parties to provide updated information to potential clients and also allows them to follow up on the information provided. Once a relationship is developed, business networking benefits everyone involved by providing information to help them make informed decisions.