Most people had not even heard the term influencer a few years back. Now everyone knows at least a few Australian influencers. Some of these influencers command high popularity and have millions of followers on social media channels. They regularly post their photos and other contents online. This industry has created a new business model whereas these people are hired for PR and marketing projects. In fact, some companies now rely solely on these influencers to market their products and services.

These people famous in their own way are not limited to beauty, fashion and lifestyle categories. They can also be found in many other categories. They have some expertise in their field. It gives them the power to influence their followers. This power is what attracts marketers to them. A large number of product manufacturers and service providers now hire influencers to market products and services. PR, marketing and model agencies can connect marketers with these famous people for marketing and other promotional projects.