With most people consuming music through digital channels these days, as an artist it is imperative you do the basics of digital music marketing to make sure that your music and information about you is easily available in digital form.
Building a digital presence online is not necessarily a complex or difficult task. By taking the following actions you can ensure that your music is readily accessible in the digital space:
• Create a digital press kit that contains all the information about you and your music including a short biography, press photos, press clippings, links to your music and to your social media channels.
• While a website may seem old-school in today’s social media environment, it’s important to have a central repository of information about you and your music that fans can easily find.
• Keep all the social media channels that you use up-to-date with your latest material and only use those that make sense to you and your fans.