Producers often consider selling property and casualty insurance a simple affair. In this arena, they compete on price and coverage above all else. The life insurance industry requires a completely different approach, though. Life producers tend to compete on trust and compassion. Of course, life insurance tends to cost more than regular P&C insurance products. Producers need to convince people it’s in their best interest to obtain such coverage.
In reality, nothing is more important than life coverage today. Learning how to sell life insurance remains a vital sill. Most people cannot jump into life sales and immediately make an impact. Without a doubt, they require training and the proper skills to succeed here. A life policy doesn’t succeed based on price alone these days. Producers need to make a connection with the people they sell to and give them a reason to care.