Millions of press releases are received every day, and it’s important that yours stands out and has the desired effect. These press release tips can help to make sure that yours is actually read and published, and not just discarded. Having your contact information on the release is one of the most important requirements; you want the recipient to be able to contact you for more information if need be. The ideal press release comes straight to the point in the first paragraph and grabs the attention of the reader. A catchy headline also helps, and including some statistics or numbers in the information also makes the information much more compelling. Quotes from experts or from a company representative can also make the press release more interesting to read and more meaningful. Don’t forget to check and double check your grammar and spelling before submitting it.