Promotional items have been an important part of marketing for over two centuries; ever since George Washington appeared on election campaign buttons. Since then, thousands of companies have realized just how effective yet affordable this type of advertising can be. Today’s promotional items range from mugs and mousepads to shoulder bags and tee shirts; anything that is widely used is ideal as a way to promote your company or product. Especially popular are promotional keychains, which are cheap to manufacture, and take up very little space in terms of storage. A keychain can also be mailed cheaply and easily, and can be made from different materials. And of course, just about everyone uses a keychain and sees the company logo or name; most of us use a key at least several times a day, making the keychain a small yet effective way to market and promote yourself.