Regain Your Website Traffic Using 301 Redirects

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Today we are looking at one of the easiest ways to regain your website traffic easily. You won’t need to do any SEO works to regain it, just read the article and you will understand.

Before jumping into the article, you should understand what is redirection and what is 301 redirects are. Let’s get into this.

What is Redirection?

According to Wikipedia, “URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. Similarly, domain redirection or domain forwarding is when all pages in a URL domain are redirected to a different domain, as when wikipedia.com and wikipedia.net are automatically redirected to wikipedia.org.”

When To Use Redirection?

If you are a Blogger, chances are great to use Redirections a lot of times. If you are updating an article with new content and also you would like to change the post URL, you can use redirection. This 301 redirection helps you to redirect the old blog post URL to the new one easily.

Google Explains About 301 Redirects

Google explains that “If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a server-side 301 redirect. This is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has permanently moved to a new location.”

Yes, Google loves 301 redirects that are particularly useful in some circumstances like when you moved to a new domain and you want to redirect old domain visitors to the new one also you can use 301 redirects when you are merging two websites and to ensure outdated URLs are redirected to the right pages.

Is 301 Redirect Well For SEO?

Yes if you use it properly. 301 redirect is preferable for both users and search engines. If you use redirects properly, you can easily regain your 10-15% traffic.

Best Way To Use 301 Redirects

If you are using self-hosted WordPress, the best way to manage 301 Redirects is using WP 301 redirects plugin. It is the best and simple way to redirect WordPress. Here we go with some of the notable features of the Plugin.

  • Option to choose redirects from Pages, Posts, Custom Post types, etc.
  • Super-fast redirection to boost your SEO
  • Import/Export feature for bulk redirects management
  • Redirect stats to know how much redirection is used

Setup The Plugin

You can download and install the Plugin easily from the website directly or search and install “301 Redirects – Easy Redirect Manager” by WebFactory Ltd from your website plugins section.

Through the Plugin dashboard, you have the option to set redirect rules, a 404 error log, and the option to import/export redirect rules.

Creating a 301 redirect tells search engines that the Requested URL has moved permanently. Also, one of the best ways to improve your page speed is resizing images. Hope this article helps you to regain some lost traffic easily.

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