Finding a stream of prospective customers is an indispensable part of doing business and gathering a reliable stream of leads results in increased profits. Generating quality leads, however, can be a challenging process that requires time and careful targeting.

Marketers have many more avenues for finding leads in the digital space but in terms of finding business-to-business (B2B) sales prospects, LinkedIn lead generation is the best by far. This is because, by some estimates, more than 80% of leads for B2B sales from social media come from LinkedIn. This is due to the fact that LinkedIn is a social media platform that has been developed specifically for business people and its members are often decision-makers in the company they work for. To use it successfully, however, the right strategies need to be employed to target the right people at the right time in their buying journey.