Many of us simply don’t know what type of career we want, and a job search coach can help to make finding the right job easier. The role of a coach is to get to know you, your personality, experience and background and help you to decide what sort of career might work for you. Your skills, strengths and weaknesses all come into play too, and the goal is to help you find a job at which you’ll truly excel and will also enjoy doing. For many, this means switching jobs midway through their career, while for others it is all about finding their first job. And for some people who use a coach, it may be about working for themselves. Your coach will also help you with the practicalities, including creating a winning resume, writing a cover letter and how to handle job interviews.