An influencer digital agency is an organization that negotiates between brands and social media influencers to create influencer marketing campaigns. Some of the larger agencies offer complete campaign management, using their knowledge and experience to manage large-scale campaigns with many different influencers.

Like other successful digital marketing agencies they excel at creating and optimizing campaigns that connect brands with influencers. They have the experience to guide brands through the practices and individual strategies needed to attain their aims through digital marketing techniques having created and executed a large number of influencer campaigns in the past.

Many types of agencies need to interact with brands, including creative, social media, and media buying agencies, to help them create campaigns that reach the desired audience and influencer marketing agencies do the same by working with brands and influencers to make campaigns more efficient by streamlining the process.