What Is Lead Generation Software?


Finding leads for prospective customers is a difficult task but the advent of lead generation software has made it easier by taking advantage of the latest technology. This type of software platform automates the process of generating and collecting leads by using specific channels that can then be passed to a sales or marketing team for conversion into customers.

The channels from which leads can be drawn automatically include social media platforms, email lists, landing page opt-in forms and so on. The software manages the process of gathering the leads by providing automated functions for collecting prospective customer’s contact details. Some software, for example, provides tools for gathering information from activity on a company’s social media pages (on FaceBook or LinkedIn, for example). This software can also provide templates for opt-in pages where an offer is made to a prospective customer in return for their contact details..

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