LinkedIn is a social network that focuses on career and business professionals. It is used to build networks for customer, potential partners or to find employers in a particular field. The site has also become popular with marketers since it provides a highly targeted customer base in the professional arena.

LinkedIn is the main site for professionals that want to improve their career prospects or move to the next level in their profession. If you have a business that caters to these types of individuals’ needs it is the best means of finding them in one convenient location.

Consequently it is also an attractive place to find leads; in fact marketers say that LinkedIn lead generation provides better conversion rates, a lower cost per lead as well as many free techniques for lead generation. There are a number of providers that offer software tools for lead generation on LinkedIn to automate the process and make targeting easier.