Tapping into the power of search engine optimization (SEO) is one of the most effective ways to increase the amount of traffic to a company’s website. SEO companies use the technique to improve a customer’s website ranking on major search engines, making it easier for potential customers to find the company’s website when they search for products and services. While SEO is a familiar term these days, many business owners are still not sure just what a top SEO agency can do to boost their business. Here is a quick guide explaining what these companies can do.

What Is SEO?

SEO is a method used to naturally boost a website’s ranking in the major search engines. The technique generally involves the use of keywords in informative content to encourage search engines to place the website ahead of competing websites when a search for a particular keyword is performed. Web pages with the most valuable information, as determined by search engine crawlers, receive a more prominent place in the search results, increasing the chances that the searcher will click on the page.

What Does An SEO Company Do?

Professional SEO companies develop websites for businesses that are optimized to rank high in the results returned by search engines like Google and Bing. These companies also develop on-going campaigns to keep the website ranking high in search results. They also work to generate traffic to the website using multiple techniques. Hiring the right SEO company to manage a company’s online presence can generate a significant return on the investment.

What Types Of SEO Services Are Available?

There are many different types of SEO services provided by these companies and most SEO campaigns combine multiple methods for the best results. These services include content marketing, social media marketing, online reputation management, page audits, code optimization, and link building. Each service targets different aspects of SEO.

Content Marketing – this method uses the creation of informative content containing specific keywords to boost the importance of a particular website in search engine rankings.
Social Media Marketing – this marketing technique uses social media posts to display links to your business on social media sites in order to generate clicks back to your website.
Online Reputation Management – this method ensures that the company maintains a positive online presence by removing harmful content and monitoring new content for search engine acceptability.
Page Audits – this monitors how web pages perform over time and shows where adjustments may be needed.
Code Optimization – optimizing the codes for a website helps web pages load faster and more efficiently.
Link Building – this method generates backlinks to a website from other web pages to increase the website’s ranking with search engines.

How Does It Work?

After being hired, most SEO companies will evaluate the company’s website for any structural or technical issues. After these have been addressed, the company will develop a SEO strategy for the website designed to boost its ranking and keep its ranking high. There is no one-size-fits-all strategy that works for all websites, so the strategy developed will need to be tailored to that particular company and website.

After the strategy has been implemented, the SEO company will monitor how the website is performing within search rankings and how many visitors the web pages are seeing. A report is generated that allows both the company and the customer to observe every step of the campaign and see where any changes should be made. SEO is a continuous process, so the business must be prepared to check and redesign their existing SEO strategy regularly to maintain their online visibility.